The Essex Bridal Outlet Opened on 21st August 2016. The idea to open a Bridal Outlet in Chelmsford came when I was getting married myself and didn't want to spend a lot of money on my dress and accessories, instead I wanted to spend my money on taking our little boy to Euro Disney, Creating memories that would last rather than on a dress I would wear for 12 hours.
At the time there was very limited choice of where to buy bridal wear at an outlet price, I either had to visit each bridal shop separately to see what they had on the Sale rail or visit the only Bridal Outlet in Essex at the time. I have to say the bridal outlet that I visited (Got brought lots of my accessories from) was great but sadly this closed in 2014 and that is when I thought I can do that.
Little did I know that just a couple of years later, the day before I was to be induced in to labour with my daughter, an opportunity would arise to make my dream a reality.
A bulk of stock and shop fittings available to me to buy due to a shop closure and we were committed.
Once our daughter was a few months old we started the task of actually opening a business and for my husband and I who are both new to owning our own business this was a very steep learning curve. We found the unit available at the Baddow Antiques Centre and although the space needed a complete overhaul we knew it was the right place for us to start and grow our business.
Luckily my husband and father in law are really talented and managed to turn a dusty, damp disused corner of the antique centre in to a stunning space for me to fill with beautiful dresses. It was a real family and friends effort to make us reach or opening date, from friends, neighbours, family and other local businesses we proudly opened our doors on .21st August 2016.
Since opening we have been so busy welcoming so many beautiful brides who either cant or don't want to pay the designer / high street price tag for their wedding dress and accessories.
With designers such as Maggie Sottero, Allure Bridal, Romantica of Devon, Ronald Joyce, Veromia, Opulance, to name just a few we are always able to offer brides quality wedding dresses in Chelmsford without the £1000+ price tag "off the peg".